Are you a blogger who regularly posts relevant & informative content on your website but still isn’t getting any better on the SERPs (search engine results pages)? If yes, it’s time to start Guest Postings from now on!!
Every inbound marketer knows that guest blogging is the best digital marketing strategy to get your content ranked on search engines. And if you too want to boost your search engine optimization (SEO), with a boom in quality traffic, guest posts are the ultimate solution.
Before we get into the details of why & how guest posts help digitally market our business, let’s first know what a guest post is.
What Do You Mean By Guest Posting?
In simple words, guest posting, also called guest blogging is an SEO tactic of posting/writing content by guest bloggers on another website with a view of:
- Improving their website’s domain authority using backlinks/external links
- Attracting more customers to visit their site
- Establish the brand’s credibility & authenticity
- Build relationships with peers in the same industry niche etc.
The concept is simple:
You contribute your posts to someone else’s website and get quality backlinks & wider exposure in return.
Links are an important factor in SEO that helps you improve your ranking on SERPs by informing Google about your authenticity on different platforms. Additionally, you get an opportunity to talk about your brand outside of your website and reach a wider audience who have been looking for you.
If you are unsure of how to get started on a guest post, you should be reaching out to a professional SEO company to get guidance.
What Are The Benefits of Guest Blogging For My Businesses?
Guest blogging has several benefits to establishing your business’s credibility in the eyes of Google with quality & high DA external links. Like any other digital marketing strategy, guest blogging takes time but is worth investing in to reap the rewards.
First, you must work on searching high DA guest posting submission sites and learn about their posting requirements that can align with customers quicker. Digital marketing companies can help you know how to generate SEO-friendly content for Google. And once you’ve completed these, you can see your business visible at the top of the search.
Take a look at how guest postings impact SEO:
1. Get Organic & Quality Backlinks
Google prefers quality & relevant backlinks taking visitors back to your website while determining your ranking. Guest posting allows you to generate valuable & organic external links that can improve your site’s authenticity & reliability in the eyes of Google.
2. Brings New Audiences And Potential Customers
Via guest blogging, you are targeting a wider audience base who are looking for the products or services in your niche by visiting different websites. Reading your guest posts on another website can help your potential customers know about your brand and this will ultimately improve sales & bring quality traffic to your brand.
3. Improves Referral Traffic
Contributing to guest postings helps boost referral traffic to your websites. This further helps in better performance of your web pages on search engines and ranking can be improved on SERPs. And that’s why content marketing companies are in higher demand these days. You can build a huge customer base through quality external links acquired from high DA guest posting websites.
4. Restores Online Brand Authority
Guest postings are an amazing way to repair/establish your website’s credible presence online on search engines. How? When a customer reads your posts on other websites they already know about, it shows them your expertise in a particular field and develops their trust in you.
5. Strengthens Social Media Base
By writing a social media-friendly guest post on another website, you are simply inviting customers to pin you on your present social media channels. This will significantly grow your social media presence through increased followers.
6. Communicates Your Brand
By posting relevant content on established industry websites which already enjoy a great customer base & reputation, you allow your potential customers to know about you from a trusted platform. This brings you immense brand exposure opportunities and delivers your positive image to the users.
How Can I Get Started With Guest Blogging?
Being a successful digital content marketing strategy, guest postings hold much more value for your brand. Before getting started on writing a guest blog, you should be researching the best guest blogging submission sites with high DA. Also, look out for what your competitors are posting and compare your goals.
Here are a few things to look for in a guest post site:
- How many followers are there who are actively posting content or sharing blogs?
- Do these sites have a Facebook or Twitter account to share their blogs?
- Do they have high domain authority?
Pro Tip: While writing on a particular topic, you should research online to find what others are covering that topic. Search for a relevant industry KW + “Guest Post”. This will help you find the relevant industry blogs to cover things people are looking for.
Now you know what a guest post is and how it can be helpful to improve your website’s SEO for search engine result pages. To keep your customers coming back and boost the credibility of your site, and find new audiences, start working on guest postings now.
